Digital Content & Social Media Executive

Qualifications & Experience

• Strong creative skills and a good eye for design, visual presentation, and aesthetics.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, Canva, or equivalent software.
• Good knowledge of video editing and creative video production tools such as Adobe Premiere Pro, After Effects, CapCut, or equivalent software.
• Familiarity with AI-powered tools for graphic design, image generation, video creation, editing, and improving creative workflows.
• Practical knowledge of social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Understanding of different social media content formats, platform requirements, and publishing practices.
• Ability to understand creative briefs and translate marketing requirements into visually appealing and engaging content.
• Good interpersonal and communication skills, with a positive attitude and a team-oriented mindset.
• Ability to manage multiple creative assignments, work independently, meet deadlines, and adapt to changing requirements.
• A creative portfolio showcasing graphic designs, video content, or other creative work will be a definite advantage.
• Educational qualifications in Graphic Design, Multimedia, Digital Media, Creative Design, or a related field will be an added advantage.
• Previous experience in graphic design, video editing, digital content production, or social media management will be an added advantage.

Key Responsibilities

• Design and produce creative graphic materials for digital marketing campaigns, social media posts, advertisements, promotions, and other marketing requirements.
• Create and edit engaging video content, including promotional videos, product showcases, short-form videos, reels, and other multimedia materials.
• Transform marketing briefs, concepts, and requirements provided by the marketing team into visually appealing and engaging creative materials.
• Utilize AI-powered tools and emerging creative technologies to enhance content production, improve efficiency, and support creative workflows.
• Manage and administer the company's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Prepare, format, schedule, and publish approved content across relevant social media platforms.
• Ensure consistency in brand identity, visual presentation, and communication standards across all digital platforms.
• Adapt creative materials to suit different social media platforms, audiences, formats, and technical specifications.
• Monitor social media accounts, track basic engagement metrics, and prepare regular content performance updates.
• Keep up to date with social media platform features, creative trends, design techniques, and emerging content production tools.
• Coordinate with the marketing team to understand content requirements, receive feedback, and complete creative assignments on time.
• Organize and maintain digital creative assets, source files, templates, and published content for future reference and reuse.